The site is available in more than 20 languages. Unibet’s headquarters are in Malta, with additional offices in Australia, Belgium, Estonia, France, Denmark, the UK, and the USA. The company is part of the Kindred Group, a large operator that consists of 11 brands. Unibet is probably the biggest of them all with nearly 1,500 employees around the world.
Since it’s present in dozens of countries, Unibet has obtained all the necessary licenses to operate legally. The sportsbook’s main license comes from the MGA which makes it open to dozens of countries in Europe and around the world.
In this Unibet review, we’ll tell you everything you’ve wanted to know about one of the most successful betting brands globally.
Pros & Cons of Unibet (Our Experience)
- MGA license
- 40+ sports to bet on
- Intuitive and user-friendly interface
- Great live betting platform (live streaming included)
- Secure payment methods
- Some live streaming events may incur a charge
- The VIP program is invitational
Which markets does Unibet cover?
When it was launched over 2 decades ago, Unibet’s shops focused on a handful of markets. The company’s appetite grew as it went online. The number of sports to bet on grew and so did the markets. While its focus in Europe is on football, you can bet on just about anything you can think about at Unibet.
The sportsbook currently has over 40 sports on offer, with thousands of markets in tow. Not surprisingly, the biggest ones are football, the NFL and the NBA, and horse racing. The bookie has a dedicated racing section and also focuses on virtual sports that are increasingly growing popular.
Other sports available include:
- Greyhounds racing
- Winter sports
To be honest, we found no betting events missing in Unibet’s offer. It even allows bettors to bet on political events. When it comes to the most popular bet types, bettors can place wagers on 1×2, system bets, accumulators, outrights, handicaps, and in-play markets too.
Football remains the most popular market. More specifically, the Premier League is the biggest market to bet on at Unibet. Pick an upcoming match and you’ll get hundreds of markets, including correct score, 1×2, totals, over/under, goalscorers, personal markets, Asian lines, players cards, player specials, and even Boosted Odds on certain events in the match. The maximum stake varies between events and bets.
What makes it shine on the crowded online sports betting market are the player specials. For example, you can bet on a certain player to give an assist, score and get booked, or score and assist to his teammates for a goal. Those kinds of specials come with great odds and are worth giving a try to spice things up.
Of course, you’re welcome to explore all markets yourself. You’ll be just as impressed as us when it comes to Unibet’s markets.
- Properly licensed and regulated – owns an MGA license
- Over 40 sports to bet on – football is the most popular
- Great VIP program – available by invitation only
Unibet Live/In-Play betting
Besides betting on fixed odds, Unibet has a pretty great live betting platform. Click on In-Play to bring up all the live matches and see all the upcoming matches too. The live betting platform is pretty nicely organized and offers a great experience thanks to the numerous markets on offer.
Choose a match in play and you’ll find yourself immersed in a world of betting opportunities. The bookie also has a live stats page that will help you determine which side has the upper hand at the moment. That could lead to making better decisions and with a bit of luck, to better payouts.
Additional services such as live streams are available, but not for all events. All live streams are free but only available to registered customers. Unibet occasionally may ask for a small fee for streams in order to cover the big costs of streaming sports events.
Unibet Offers / bonuses / promotions
Unibet is largely known for its diverse range of markets and the bonuses and promotions too. Its customers are regularly ‘showered’ with a bunch of excellent bonuses and free bets. There’s a risk-free bet on sign up or a 100% first deposit bonus up to €50. It’s up to you what you choose.
Those are followed by regular free bets and sports bonus offers with reasonable wagering requirements. A massive Refer a Friend bonus up to €350 is at the core of the other promos. It works simple – refer a friend to the sportsbook and you pick up free bonus money when they deposit and bet.
All of Unibet’s offers and deals are great, so check the promos as soon as you’re in.
As one of the global leaders in online sports betting, Unibet’s odds are pretty solid. They are even industry-leading in some regards, especially in football. Many bettors will find the best prices on certain events here at Unibet. We honestly think that the bookie doesn’t get its due as one of the top bookies in the world. A glance at the odds for major sports tournaments will show you that for many events you don’t need to look further than Unibet.
Odds boosts are common for Unibet’s specials. For example, pick a Premier League match and there will certainly be a few price boosts. If you want to get the most out of your bets and maximize profits, we’d put our money on these. These boosts aren’t there just for show. They’re quite a meaningful addition and with a bit of luck, they can spice up your wins nicely.