Unibet Sportsbook Review 2024

One of the largest and oldest sports bookmakers online, Unibet was launched in 1997. Over two decades later, the sports betting site operates in over 100 countries and has over a dozen million registered users. Values for its excellent odds and variety of markets, the betting giant remains one of the top bookmakers on the Internet.

Unibet Our Rating 90/100
  • Properly licensed and regulated – owns an MGA license
  • Over 40 sports to bet on – football is the most popular
  • Great VIP program – available by invitation only
€50 Welcome Offer
93 Odds Translation
30 Betting Markets
Ja In-Play Betting
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Welcome Offer
  • Register at Unibet and make your first deposit.
  • Receive a bonus up to 100% of your first deposit
  • bet the bonus amount 6x with odds of at least 1.4.

Unibet At a glance

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The site is available in more than 20 languages. Unibet’s headquarters are in Malta, with additional offices in Australia, Belgium, Estonia, France, Denmark, the UK, and the USA. The company is part of the Kindred Group, a large operator that consists of 11 brands. Unibet is probably the biggest of them all with nearly 1,500 employees around the world.

Since it’s present in dozens of countries, Unibet has obtained all the necessary licenses to operate legally. The sportsbook’s main license comes from the MGA which makes it open to dozens of countries in Europe and around the world.

In this Unibet review, we’ll tell you everything you’ve wanted to know about one of the most successful betting brands globally.

Pros & Cons of Unibet (Our Experience)


  • MGA license
  • 40+ sports to bet on
  • Intuitive and user-friendly interface
  • Great live betting platform (live streaming included)
  • Secure payment methods


  • Some live streaming events may incur a charge
  • The VIP program is invitational
€50 Welcome Offer on First Deposit
90/100 Rating

Which markets does Unibet cover?

When it was launched over 2 decades ago, Unibet’s shops focused on a handful of markets. The company’s appetite grew as it went online. The number of sports to bet on grew and so did the markets. While its focus in Europe is on football, you can bet on just about anything you can think about at Unibet.

The sportsbook currently has over 40 sports on offer, with thousands of markets in tow. Not surprisingly, the biggest ones are football, the NFL and the NBA, and horse racing. The bookie has a dedicated racing section and also focuses on virtual sports that are increasingly growing popular.

Other sports available include:

  • Boxing
  • Baseball
  • Badminton
  • Bandy
  • Chess
  • Esports
  • Greyhounds racing
  • Golf
  • Volleyball
  • Winter sports


To be honest, we found no betting events missing in Unibet’s offer. It even allows bettors to bet on political events. When it comes to the most popular bet types, bettors can place wagers on 1×2, system bets, accumulators, outrights, handicaps, and in-play markets too.

Football remains the most popular market. More specifically, the Premier League is the biggest market to bet on at Unibet. Pick an upcoming match and you’ll get hundreds of markets, including correct score, 1×2, totals, over/under, goalscorers, personal markets, Asian lines, players cards, player specials, and even Boosted Odds on certain events in the match. The maximum stake varies between events and bets.

What makes it shine on the crowded online sports betting market are the player specials. For example, you can bet on a certain player to give an assist, score and get booked, or score and assist to his teammates for a goal. Those kinds of specials come with great odds and are worth giving a try to spice things up.

Of course, you’re welcome to explore all markets yourself. You’ll be just as impressed as us when it comes to Unibet’s markets.

Unibet in Test 90/100
  • Properly licensed and regulated – owns an MGA license
  • Over 40 sports to bet on – football is the most popular
  • Great VIP program – available by invitation only
€50 Welcome Offer Visit Unibet

Unibet Live/In-Play betting

Besides betting on fixed odds, Unibet has a pretty great live betting platform. Click on In-Play to bring up all the live matches and see all the upcoming matches too. The live betting platform is pretty nicely organized and offers a great experience thanks to the numerous markets on offer.

Choose a match in play and you’ll find yourself immersed in a world of betting opportunities. The bookie also has a live stats page that will help you determine which side has the upper hand at the moment. That could lead to making better decisions and with a bit of luck, to better payouts.

Additional services such as live streams are available, but not for all events. All live streams are free but only available to registered customers. Unibet occasionally may ask for a small fee for streams in order to cover the big costs of streaming sports events.

Unibet Offers / bonuses / promotions

Unibet is largely known for its diverse range of markets and the bonuses and promotions too. Its customers are regularly ‘showered’ with a bunch of excellent bonuses and free bets. There’s a risk-free bet on sign up or a 100% first deposit bonus up to €50. It’s up to you what you choose.

Those are followed by regular free bets and sports bonus offers with reasonable wagering requirements. A massive Refer a Friend bonus up to €350 is at the core of the other promos. It works simple – refer a friend to the sportsbook and you pick up free bonus money when they deposit and bet.

All of Unibet’s offers and deals are great, so check the promos as soon as you’re in.

Unibet Odds

As one of the global leaders in online sports betting, Unibet’s odds are pretty solid. They are even industry-leading in some regards, especially in football. Many bettors will find the best prices on certain events here at Unibet. We honestly think that the bookie doesn’t get its due as one of the top bookies in the world. A glance at the odds for major sports tournaments will show you that for many events you don’t need to look further than Unibet.

Odds boosts are common for Unibet’s specials. For example, pick a Premier League match and there will certainly be a few price boosts. If you want to get the most out of your bets and maximize profits, we’d put our money on these. These boosts aren’t there just for show. They’re quite a meaningful addition and with a bit of luck, they can spice up your wins nicely.

Unibet Bonus
  • Register at Unibet and make your first deposit.
  • Receive a bonus up to 100% of your first deposit
  • bet the bonus amount 6x with odds of at least 1.4.
1 Register
Register at Unibet. It takes only two minutes.
2 Deposit
Make your first deposit of at least €10.
3 Receive Bonus
Receive a Free Bet up to €50.

Unibet on Mobile

We’re all stuck to our smartphone screens for better or worse and Unibet knows it well. Bettors in 2021 prefer to bet on the go, and Unibet’s apps make the process a breeze. The sports mobile betting app is available on Android and iOS devices. You’ll find the iPhone/iPad app on the App Store, but if you’re on Android, you’ll need to install it by following the instructions on Unibet’s website.

Don’t worry – the process is pretty simple. Once installed, the app runs smoothly regardless of your device. It offers great odds on the biggest markets, streams over 40,000 events annually, and has a pretty wide range of fixed odds and in-play markets.

On top of it all, it comes with sports-specific notifications that will inform you when your favorite team or player has a match coming up. These will also notify you about any changes in the match promptly, which can be a blessing for live betting fans.

Unibet Design/Mobile Usability

Unibet’s design is simple, but don’t think of that as a negative. The streamlined layout allows easy access to the markets and odds on PC and mobile devices. You get an overview of the most popular leagues and tournaments on the left column, with all the sports available underneath.

Your selections are in the middle along with highlighted matches that are coming up soon or are live in the moment. The betslip is to the right, so we’re talking about a rather traditional sportsbook design

As mentioned earlier, the apps work flawlessly on any device. They mirror the same design as the desktop website and are quite easy to use.

unibet app

Unibet VIP program

The VIP program at Unibet is available to regular depositors and bettors. It’s based on activity and frequency, which means that the VIP team is looking for bettors who are regularly engaged in betting at the site.

You’ll get a VIP invitation privately over email, so this isn’t a points-based program. Also, keep in mind that customers who use multiple Unibet products (including, but not limited to the casino) are more likely to be spotted by the VIP team.

Once you’re in, you can expect bigger and better bonuses as well as numerous benefits. Some of those include faster withdrawals, a VIP account manager, and priority customer support.

Unibet Operating License

Unibet’s HQ is in Malta and the sportsbook has a license from the MGA. It is also legal in other jurisdictions. For example, it’s available to New Jersey bettors and widely across Europe.

Unibet Features

  • Over 40 sports to bet on with thousands of markets in tow
  • Excellent live betting platform
  • Industry-leading odds
  • Intuitive interface on the desktop platform and mobile apps



Making deposits at Unibet is pretty simple and can be done with a number of secure payment methods. The list includes:

  • Bank transfer
  • Visa/Mastercard/Maestro
  • Interac
  • EarthPort

The minimum deposit is set at €10, with all deposits being instant and fee-free. Bettors can handle all transaction at the Cashier (Payments) page on their account.

Alternatively, you can also fund your account by visiting a partner site and making your deposit there. This is only available in a handful of countries.


Withdrawals are just as simple as making deposits. They are fee-free too with a minimum limit of €10. Withdrawals take up to 72 hours before being approved. Once they are, you’ll get your winnings in an instant.

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No need to worry about your data and financial details at Unibet. The site is ‘locked down’ by 128-bit SSL encryption that keeps your private data and transactions safe and sound. The MGA license promises proper security on its own, making Unibet a highly secure bookmaker.

Unibet Customer Support

If you need any help at Unibet, the Help center has all the answers. There’s an extensive FAQ section in addition to live chat and mail as the bookie’s regular customer service channels.

Both are available 24/7 and offer support in several languages (English is the default). During our review, the customer support agents were very polite and eager to help. Live chat remains the best possible option as elsewhere, having the fastest response times.

Additional services

Besides sports betting, Unibet offers a full gambling suite with a casino, live casino, poker room, and bingo games. It may be most known for its sports betting offer, but if you’re looking for another form of gambling, you don’t need to join another gaming site.

Our experience with Unibet

We can safely say that we loved every minute spent at Unibet during our review. It’s a brilliant sports betting site with additional gambling services in tow. It’s a straightforward betting site with a great number of markets and even greater odds. The promos are worth checking out, and the VIP program is sublime.

Anyone looking for a safe and secure betting site to wager shouldn’t look further away from Unibet.

€50 Welcome Offer on First Deposit
90/100 Rating